Systems-centred storytelling.

Our world is experienced differently, depending on context, culture and beliefs. Panoramic uses a research-first approach to understand how audiences make meaning, interpret value, and navigate change - before picking up a camera or pen.

The Empathy Project

In 2025, Panoramic was commissioned to produce The Empathy Project, a mid-length documentary exploring how deep emotional connection to animals shapes personal transformation, stewardship and activism. Through intimate interviews with twelve senior advocates, the film reveals how empathy can drive social change while also confronting the climate and biodiversity impacts of animal agriculture.

Directed by Panoramic Founder Tristan Copley Smith, the film will be submitted to festivals and private screenings in early 2026.

Previous Clients

Commercial Work

How do we measure progress in a world of ecological limits?

This short promotional film explores the Happy Planet Index - a metric that challenges GDP by centring wellbeing and environmental impact. Through a research-led storytelling approach, we translate a complex, counter-intuitive idea into a clear and engaging narrative, designed to provoke reflection rather than prescribe answers. The film shows how audience-aware storytelling can help unfamiliar frameworks land emotionally as well as intellectually.

What does industrial renewal look like in a net-zero economy?

This film explores the ambitions behind Thames Freeport - a major UK infrastructure initiative aiming to catalyse green growth along the Thames Estuary. Developed in collaboration with Rainmaking, the film sensitively explores how innovation in the care sector translates policy, investment, and industrial strategy to benefit vulnerable citizens in the UK. By foregrounding context and lived implications, it demonstrates how research-led storytelling can help surface the good that economic programmes can have on society.

Client
Isometric

How do you build trust in an invisible market?

This film comissioned by carbon credit issuer Isometric introduces Certified - a ditital product designed to streamline carbon removal accounting and payments in a complex, fast-moving market. Our approach focused on translating technical assurance, verification, and infrastructure into a clear, credible story for non-specialist audiences. By anchoring abstract processes in purpose and legitimacy, the film shows how research-led storytelling can support confidence, adoption, and trust in emerging climate markets.

Our Approach

Scope the Project

We work with you to diagnose the underlying challenge, clarifying objectives, constraints, and context, so every project rests on a solid and clear foundation from the start.

We look deeply into the audience you’re trying to reach, using ethnographic research, interviews, and contextual analysis to understand how they make meaning and interpret information.

Know the Audience

Unleash the Creative

We translate research into creative storytelling, iterating ideas alongside you to craft narratives that resonate, move audiences, and stand out in an information-dense ecosystem.